47. Importance of a digipack

Digipaks are one of the most important promotional and physical tools which can be purchased m the audience.

Album - The album is a physical promotional tool which can be purchased by the audience. Albums are also used to show people who the main artist is , this can be seen through close ups of the main artist.

Websites- Websites are used as a detailed version of the artists album. This is because they cover some of the same things. The website has important information for fans such as clothing , track lists and tour dates. This is a key way to interact through the target audience as it allows them to interact freely with their added social media accounts.

For example , above is krept and konans album cover , in which u see close ups or mid close ups of the artists which enables the audience to establish who the artist is.