When analysing the promotional materials or DIGIPAK for our chosen song 'T-Mulla ft Kali Claire - Potential' we have to consider the fact that the artists are young and unsigned and also are yet to release a video to this song. Previous videos by the artists allow us to predict the kind of video we will see for this song however, as this song is not typical for this artist, it may be hard to judge. Furthermore, in terms of institution, the audience are unaware of any institutions involved in the production of this digipak as their is no institutional information provided; all credits for this song go back to the artists involved in performing the song. In addition, the images used on the media product strongly relate to the core audience as well as the purpose of the song.
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