23 - Incorperating synergy into our Three Productions

This image contains many of the ways in which we will incorporate synergy into all three of our productions. The most obvious of the three, which will play a large part in the digipak, website and the advertisement, is our use of monochrome colours. As we feel it is not common of our genre to include a large amount of black and white filtering, our characters will be seen in black and white clothing. We then aim to continue this by having black and white images for our digipak.


Also, the use of S.Dot's glasses and rings is important in creating the synergetic links between all of our products. As S.Dot is the star of the song, the audience must be able to recognise products that are linked to him and therefore the rings and the glasses will be essential in enabling the audience to draw these links.


To allow this to happen, we plan to include many close ups of S.Dot's face and hands so that the audience are forced to recognise his glasses and rings in the music video. We hope that the use of black and white in the digipak images will  draw attention to his black glasses frames and the light hitting his ring.