Digipak progress..

Here's where I am so far with the digipak for S.Dot.
I've been looking at digipaks that I own and past student's digipak's for inspiration as there are a lot of details that are often forgotten in past student's digipak's or just not accurate.

For example mentioning the executive producers on the album is something that must be done as well as the copyright statement.
I'm really trying to make my digipak as accurate as possible.

53 - Ancillary products

Short list of ancillary products planned to be used :

52 - Dos and Donts

Current website progress..

I started working on a different theme and I'm liking it a lot more as it relates more to the black and white theme of album and is up to date.
It's a mix between a website like Wretch 32's who's got 7 pages and WSTRN who crams all there information onto one page.

Skepta and WSTRN have the same set out to their websites which is that as soon as you click onto it you see their recent music video.
I think it's a great way to promote the video and increase it's views.
If I had access to our video I think that's exactly how S.Dot would layout his website. (More like WSTRN due to the lack of information or anything else on Skepta's page.)

Also on the website I'm creating there are always noticeable links to the artist's social media as it's his main connection to his audience. Much like artist JME who to keep's a good profile for himself by replying to all the mentions from his fan on Twitter.

49 - Ancillary Text 2: Website

Website Name : Onedirectionmusic
Url: Www.onedirectionmusic.com
Genre: Teen Pop

Links and Icons take us :
Music - All the different albums
Band - The band members
Tour - All past and future tours
Journal - Various links to different interviews of individual members
Shop/Merch - All things which can be purchased by customers/audience

Above as  you can see , is the website navigation bar. The black background and white text is used through out the website , this is what i would like our website navigation bar to look like as they we have the same idea of black and white theme.

The language used in the website is not formal or informal , it is in the middle as the genre is ''Teen Pop'' the language must be suitable for teenagers. They speak to the audience through the merchandises on sale , social media and especially the interviews.

Above is the two ways in which they get across with the audience , interviews is the best way as they get direct communication.

The website is full of images with the ratio of image to text (7:3) , there are many images of the band members all over the website and items on sale. These images are mostly close ups or midshots , with rare longshots. Each character has their own type of dress style which means they can appeal to a larger audience

The Image above is the latest album cover which is an image of the band members.

Website progress..

I've been using Wix.com to create the website and it's been great makes the website look much more professional. It's simple to use and is coming together really well.

Looking more like a UK rap artist's website each time I work on it.

Costumes for Ancillary..

Ancillary images..

These are a few of the images that I'll consider using in my ancillary products. Both artists will appear on my digipaks but obviously I'll use pictures of S.Dot on his own. We've taken a good selection of pictures so that we have more than enough to appear on our websites and digipaks.

Planning the designs for the ancillary products..

Digipak progress

Website progress 1

This is my website so far.

I have added the tabs, social media icons and picture of the artist on the homepage however there is a lot more for me to do in order to make the website look as realistic as possible.

What I need to do to improve based on audience feedback:

• Add a few more social media links such as iTunes and google play (in case the audience does not have access to iTunes)
• Remove the header and logo that is not relevant to S.Dot
• Edit the strip background image because there is tape visible on the wall behind the artist.
• Add information onto each tab.

Wesbite Mock up..

This is the website I've been working on so far but I've planned to switch over to a different website creator, Wix. Due to the fact that it's been recommended to me by the rest of my group.
With the new images we have, inspiration from other websites and planning, the website I create should come out a lot better

Here's the drawn image I first created>>

56.) Mock up - Digipak

55.) Digital Mock up - Website

In the summer i made this website for an artist called Bryson Tiller. For S.Dot I want to make a website that is very similar to this one because it consists of the colours Black and White and it gets straight to the point with a large picture of the artist.

54.)

53.) ancillary pics (unedited)

Digipak Mock up..

Here's what I'm basing my digipak on but I'm still indecisive on whether to add artist 'J' onto the cover as most artist's like ours would appear on their digipaks alone even if there's a lot of features. 

My idea is to place her on the inside of the digipak.  

I'll  be using photoshop to create the digipak.

53.) Photos to use on the ancillary (edited)

🔥 pic.twitter.com/QF9uWK2dQn

— S.Dot (@Sam_Dot1) November 25, 2015

50.) short list of fonts, colours, layout and design ideas

52.) Do's and Don'ts of design work

48/49.) digipak and website analysis - Wretch 32 & Tinie Tempah

Do's and Don'ts..

Music Video Feedback - 9/12/2015

Feedback of music video at the screening.

Feedback..

Music video feedback - Everyman cinema

After the screening of our music video, Potential I asked for feedback from some members of our target audience. Some of these responses were also uploaded onto S.Dot's twitter account. 

Ancillary product analysis..

Skepta (helloskepta.com): WSTRN (wstrnmusic.com): Wretch32 (wretch32.com):

Ancillary Product Analysis..

JME - Integrity>


This artist relates to our audience and genre. Our original artist, T Mulla and this artist JME are linked through UK rap. JME is a bigger artist but the artist's are similar song wise.
Audience wise they reach to the same age group and to the same area; both artists relate themselves to London and to the age range of 16 and 22.

Stormzy - Wicked skengman 4


This artist also has the same audience and genre as JME, T Mulla and S. Dot.
Both artists have the style of our artist S.Dot. Which is why I want to create a similar digipak to theirs.

I believe our audience will relate to a simple digipak with a close up of our artist, more than one full bright colours and props.

Summary of today's lesson..

48 - Digipak and Website analysis

For the first half of my analysis of Digipaks and websites, I looked at the Digipaks and Websites for artists and albums within the same Genre as our Artist, S.DOT. Although this genre is limited when it comes to Digipaks and Websites, as UK Rappers don't often create these complex promotional plans, I managed to find one UK Rapper who closely followed all the codes and conventions of the typical pop album Digipak.

(P.S. Loud music may begin to play with the prezi!)







Similar themes and colour schemes can be noticed on Wretch 32's website, although BLACK AND WHITE is not his most recent album or project. This means that to allow the target audience to be able to link products by Wretch 32, they all have similar, instantly identifiable theme.

URL : WRETCH32.COM

As with the BLANK AND WHITE digipak, the most prominent colours on the website are black and white.

The links and icons on the page take the audience to HOME; NEWS; MUSIC; STORE; TWITTER; GIGS and VIDEOS pages. As the website is all one page, the links navigate the audience to different locations within the home page. All the other icons are external links and direct the audience to other artist related pages such as the social media sites and record label websites. 

A variety of close ups and mid close ups can be seen on the website and it is clear that the audiences eye is meant to be drawn to the artist. The Wretch 32 logo can be seen throughout the site and all other text is white against the black background, and is in the same font as the text on the insie panls of the digipak. There is not an overbearing amount of text on the page, and text is mainly used to caption videos, songs and links to social networking sites. 

How does the website speak to its audience?

The website encourages the audience to get to know the artist more by visiting their social networking sites. Very little about the artist is given away through the website and therefore it is down to the audience to interpret the sincere but also urban feel of the website 

How is costume and other elements of mise on scene presented?

Costume and other elements of mise on scene are not really presented in this website. If the focus is not the artists face, it is the music and videos and vice versa. A real emphasis has been put on the Music videos and downloadable music that is available on the site as opposed to using the way the site looks to tell the story. 

48. Ancillary text 1 - Album Cover

As you can see , above is Wretch 32 album cover for his 'Black & White' album. The central image of his album cover is a side mid shot which clearly already , the audience know who the artist in the album is , furthermore , there are also no other images apart from an image of him which further allows the audience to identify the main artist. In his album , the text is black and white with the artists name in block capitals 'WRETCH 32' . The image and text ratio is around 8:2 as the first thing we see is an image of the artist.

As you can see above in the artists webpage , the theme of black and white is also running through here as the text is also white and the background is black. Further more the 'WRETCH 32' is the same text font and cover as the album cover. In addition , most images here are close ups and mid shots which are similar to his album cover.

Again , we see here that the theme of black and white is still running in the video. This is a mid-shot , like we see in his album cover.

Similarly , this is our artist. As you can see our cover is fairly similar with the synergetic theme of black and white and a mid-shot of the artist. As both artist covers are associated with the colour black , this is because they share the same genre of grime/rap which is mostly associated with the colour black.

47.) The function of digipaks to the music

47. Importance of a digipack

Digipaks are one of the most important promotional and physical tools which can be purchased m the audience.

Album - The album is a physical promotional tool which can be purchased by the audience. Albums are also used to show people who the main artist is , this can be seen through close ups of the main artist.

Websites- Websites are used as a detailed version of the artists album. This is because they cover some of the same things. The website has important information for fans such as clothing , track lists and tour dates. This is a key way to interact through the target audience as it allows them to interact freely with their added social media accounts.

For example , above is krept and konans album cover , in which u see close ups or mid close ups of the artists which enables the audience to establish who the artist is.

3/12/15 - EDITING

Our teacher suggested that we should cut the song because of our worry about the lack of shots that we had. We ended up cutting the song to 3:15 which we thought was a decent point to cut the song and we felt as though it'd work well with a fade on the song and the final shot.

What we have yet to do:

• fading out the song
• adding text to green screen
• adding establishing shots
• fixing the grain on the green screen shots 

Text - EDITING

We are going to add S.Dot's name onto the background of the green screen base tracks as the background just being white looks very plain. We also want to add the song lyrics onto the background. I would like the text of the lyrics to be in a handwritten font because it will look like the artists are writing out the lyrics to one another.

Reflection on planned studio shots - Fester Skank

Font - 2/12/15

Today we've been searching for a font that will fit in with the theme of our song and the feel of our video. We've been looking at Krept and Konan's video "Don't waste my time", Tion Wayne's "Bae" video and others. Trying to see which font suits our artist the most. 

We wanted to use this exact font for our music video, however we couldn't find it so instead I have chosen a font that is very similar to it from the Mac FontBook.

I like this font because it still has an urban feel to it due to the fonts looking as though it is handwriting. This matches the genre and target audience because it is informal.

We've also been looking at other fonts using DaFont:

2/12/15 - Overview of todays lesson (Imaani)

FILMING

• Studio shots - green screen
• base tracks of S.Dot

Today we filmed S.Dot's base track  performance shots in front of the green screen at different angles in order to add variation to the final product.

Wide shots pic.twitter.com/LW6kEZ3JiH
— S.Dot (@Sam_Dot1) December 2, 2015

We did not end up filming any base tracks of J because the original shots that had been taken previously  had been used in the edit so to save time and to not disrupt the editing process they were kept. I thought that this would be a problem because there were only two locations where the two artists performed together and I hoped that we could get some more.

J singing along in the studio pic.twitter.com/QxOmb0QC3L

— S.Dot (@Sam_Dot1) December 3, 2015

• speaker on computer wasn't working, had to use mobile phone

Whist filming the base tracks in the studio there was a technical fault with the speakers that were connected to the computer so we had to use a mobile phone in order to play the music.

pic.twitter.com/faMcjQiqnP

— S.Dot (@Sam_Dot1) December 2, 2015

EDITING

Monique was the main person editing the music video. She changed the green screen shots into white background shots to make it look like the two artists were performing in a studio. She also added and cut more shots to fill up the gaps.

Reflection on Editing - Week Beginning 1/12/15

In all my spare time during this week I have been editing. Due to spending so much time trying to get as much footage as possible, we had less time to edit and this had a significant effect on our work. This week my aims were to get enough decent base tracks onto the timeline so I could edit between them. By Thursday all base tracks were down and then the process of adding special effects and making stylised choices, such as when a close up should be used, had begun. As using a dynamic link to edit green screens would be the most time consuming part of the editing stage, I dedicated a whole day to doing this.

Editing 2nd December

Editing today , the final 3hour lesson before the deadline.  

2nd December Lesson (Samuel)

By the end of the week , we plan to , in fact we have to finish editing our music video.  However before then , we plan to film at Millennium bridge  again if we believe we have that sort of time to do so. We also have a lot of editing to do which includes editing the green screen into a white background. Further more , the white background needs to be filtered as it is too bright , so we need to filter it as much as we can , but not as much as we can see grains on the video. We need to include more editing techniques such as  slow motion , transitions between base tracks and colour balances . We also need to show how the characters are introduced in the music video , precisely using text and a font which suits our music video genre.