48 - Digipak and Website analysis

For the first half of my analysis of Digipaks and websites, I looked at the Digipaks and Websites for artists and albums within the same Genre as our Artist, S.DOT. Although this genre is limited when it comes to Digipaks and Websites, as UK Rappers don't often create these complex promotional plans, I managed to find one UK Rapper who closely followed all the codes and conventions of the typical pop album Digipak.

(P.S. Loud music may begin to play with the prezi!)







Similar themes and colour schemes can be noticed on Wretch 32's website, although BLACK AND WHITE is not his most recent album or project. This means that to allow the target audience to be able to link products by Wretch 32, they all have similar, instantly identifiable theme.

URL : WRETCH32.COM

As with the BLANK AND WHITE digipak, the most prominent colours on the website are black and white.

The links and icons on the page take the audience to HOME; NEWS; MUSIC; STORE; TWITTER; GIGS and VIDEOS pages. As the website is all one page, the links navigate the audience to different locations within the home page. All the other icons are external links and direct the audience to other artist related pages such as the social media sites and record label websites. 

A variety of close ups and mid close ups can be seen on the website and it is clear that the audiences eye is meant to be drawn to the artist. The Wretch 32 logo can be seen throughout the site and all other text is white against the black background, and is in the same font as the text on the insie panls of the digipak. There is not an overbearing amount of text on the page, and text is mainly used to caption videos, songs and links to social networking sites. 

How does the website speak to its audience?

The website encourages the audience to get to know the artist more by visiting their social networking sites. Very little about the artist is given away through the website and therefore it is down to the audience to interpret the sincere but also urban feel of the website 

How is costume and other elements of mise on scene presented?

Costume and other elements of mise on scene are not really presented in this website. If the focus is not the artists face, it is the music and videos and vice versa. A real emphasis has been put on the Music videos and downloadable music that is available on the site as opposed to using the way the site looks to tell the story.