30th November

As you can see , we are still editing our music video. However , time is not on our side as according to feedback from colleagues and teachers , we have to re film one of our best locations due to poor lighting. Further more , we have to edit the green screens and switch it with white which means it takes more time to edit. 

What we need to do:

-Think about how we want to open the video (Fade in)

-Think of what text we want to use to introduce the artists

-Included close ups of the rings and glasses for our incorporated synergy

-Edit or change the shake shots at the start of the train going by

-Get establishing shots of London

-Need more shot angles in the green room

-State all the base tracks

-Re film the base track at the millennium bridge as it is too dark

-Have establishing shots of the buildings in millennium bridge to cut between (using DSLR , to get a pretty outline)

45 - Evaluation notes 4

- Feedback we received from our colleagues and teachers of the rough cut.

-Talk about how and why this effected our final production

-How important the audience feedback was to us

- How the audience reacted to our final video at the screening ( View feedback posts)

- What i have learned from the audience feedback

-  Record audience responding to our ancillary products.

- he reaction of the audience before and after our video was screened.

-Talk about what you think you could have done better with your product.

45 - Evaluation Question 3 Notes

- The use of blogger and how it helped us keep track and store all our bits and bobs needed to produce the music video.

-The different websites used to blog our information which include prezi and emaze.

-How  the internet was used throughout and the importance of the internet.  For exmple youtube.com was used to get ideas for our music video and twitter was used to connect with our teachers and whatsapp was used to connect with our colleagues.

-Premiere pro was very important as sit was used as the key editing tool in our production of the music video , effects used such as slow motion and fade in and out. As we used a green screen , and wanted to change it to a white background , we had to change it and make sure that there was no gains on the screen

42 - Close analysis of sequence we plan to change based on teacher feedback

After presenting our rough cut to the class, via feedback we decided that a specific sequence within the video would need to be changed. 
As we had intended, our music video would begin with establishing shots of recognisable London monuments and places. Although we had gone out to film them, when we begun the editing process we realised these were not sufficient and also found it confusing that out video would begin with establishing shots filmed at night.
We have now decided that the video will still  begin with slow motion establishing shots, but will be filmed again. The video will begin with a slow motion pan of the London Eye,  then a slow motion pan past the Houses of Parliament and Big Ben and will then end with a shot of a bridge covered in graffiti that we found in Shoreditch.  We feel these shots replicate the mood and feeling that videos from the UK Rap genre present and therefore will try to include them in a way that will effectively allow the audience to feel engaged.

This is an example of images of London being used to establish a location in videos of the same genre. As this video, Wstrn - IN2 remix, is by a group that is prominent in west London, they have included shots of the skyline of a recognisable West London estate.

 

As we want our video to relate to youths all over London, we will emulate this idea by using images of recognisable places in London.

 

 

Krept & Konan - Don't Waste My Time establishing shots

Tion Wayne - Bae establishing shots

 

 

 

 

 

Rough Cut feedback

43.) Changes made to music video based on class feedback of our rough cut

Our rough cut feedback:

• The shots on the millennium bridge were quite dark and you couldn't see the artists faces very well so we were told to try and re-film them.
• To edit our green screen base tracks

This was the only constructive criticism that we received which was quite receiving but also a bit disheartening because it (re-filming) was a large task to do. However as a group we did not have time to re shoot the base tracks so we instead cut and only used parts of the base tracks that were efficiently lit. The majority of our feedback was very positive and our class really liked the rough cut so far and was excited to see the end result.

What the class liked:

• Samuel and I's lip-syncing
• the choice of locations
• the colours
• the song 

My feedback of the rough cut was that we needed to get more establishing shots to set a tone of where the music video is set. I then took it upon myself to go to the millennium bridge and shoot some establishing shots in the evening using my Canon 600D camera.

Once I showed my group the shots that I had taken using my camera they really liked them and attempted to incorporate them into the music video. Unfortunately, once put into Premier the shot frames did not match with all the clips that we already had used when using the college camera. To overcome this, we looked back through all the shots that we already had and used the ones that we thought could work (such as the opening shot of the pan of the London Eye).

25/11/15 Dilemmas

Today we filmed during lunch with the spot lights in the studio but without the DIDO lights. This was an issue for us because the previous shots that we filmed came out brighter with less shadows but this time the shadow of the fig rig could be seen on the performers faces when producing close ups. We are now going to film after college on Monday because of this.

43 - 25/11/15 - Rough Cut Feedback (from target audience

When showing what we've currently edited for our video we received feedback from our class and they told us really beneficial things that will help us further develop our video.

However, we do already know that we need to edit our green screen and collect more/better footage of establishing shots. We were told that we would need to include:

• more shots of the ring (close ups and mid shots where it can be seen) - relates back to the synergy between each product
• more close ups of both artists
• to fade into our footage at the beginning

However, they did give us some good feedback about what the audience enjoyed

• nice slow motion edits
• our artists costumes match, well thought out
• nice fitting locations
• the costume of our artists at Millennium Bridge links with the white studio
• the fillers of our artists in the beginning is really well fitting for our songs theme

We'll be getting more footage at the studio today whilst Monique edits what we already have, just so we can stay on top of things.

41 - 25/11/15 - Rough Cut

We hope you enjoy our rough cut!

Group 11

Updating social media

S.Dot's twitter account has been consistently updated. I let the audience know when we are filming, what we are filming and when we are editing with videos and images to match. I have used emojis in some of the tweets to make the text look authentic and informal in order to suit S.Dot's fans, this is because his fans are teenagers and young adults. Based off of the research that i did on YouGov on Skepta's audience one of the most popular gadgets that S.Dot's target audience has is an iphone, therefore they'd be able to recognise the emoji symbols. It was really important that I used synergy on the Twitter account. As you can see in the 'Link' part within S.Dot's bio has been filled with the link to his song 'Potential' on soundcloud in order to promote his music and the release of his upcoming music video.

Here is a video of the editing process that I uploaded onto S.Dots Twitter account.

Monique editing #potential yesterday pic.twitter.com/rA3eisBH8g

— S.Dot (@Sam_Dot1) November 24, 2015

Overview of what is going on in the lesson

Here is the recorded answers of what we are doing and plan to do at the end of the lesson.

Here is the recording of Imaani and Monique editing.

We did not have to change any locations planned as they all came out as we hoped. However , we did choose another location on the spot as we thought it would be a good location for our song choice.

At the moment our rough cut is not finished so we still need to finish it off in work shops , we have a few more things to add on to the rough cut before the deadline.

39 - Notes for evaluation 1

Influenced by : Tion Wayne  - Bae.
This is because the genre and the tone of the song was very similar to the one we chose. The idea of the artist singing to/about a female was similar and the settings and locations were also similar. Further more , the camera work and the artists clothing.

As you see above , the clothing of the artists.

We decided to support the conventions of this genre as the artists were able to relate to the genre.

38.) Filming 16/11/15

We filmed at three different locations on Monday which were:

• Gainsborough studios - we managed to stick to the storyboard and got what we wanted. The weather at the point we were filming was really windy which made it hard to get footage that wasn't shaking. But we know that when we begin editing because the footage we got will be cut up you won't be able to pick up any weather related problems. 

         We filmed a few (as we like to call it) non performance 'filler' shots at Gainsborough              Studios to show  S.Dot and J together walking and talking. Shots such as these are              important for us because we want to show the relationship between the two artists as            two young people that have feelings for each other.

• Shoreditch - we decided to get more footage from this location because we felt like we didn't have enough close up shots but thankfully we managed to get a variety of different close up shots. Each one working very well and will be a definite possibility when editing. However we faced a few minor difficulties with lighting at Shoreditch as the natural lighting made S.Dot appear washed out but once we used the portable lighting equipment we were able to fix this issue.

• Millennium Bridge - Filming on the Millennium bridge on a Monday evening was so much better than when we tried to film before on a Saturday evening. There were less people which meant that we were able to shoot our performance base tracks consistently without any major disruptions. Our only problem came with the lighting which didn't come out strong enough hitting only one side of our artists. But we still managed to get shots that were in good lighting and were well received by the camera.

The costume in this location was great as our artists were well contrasted from the natural lighting of our location. They stood out from everything else which made them the main focus of our footage as we wanted. We don't use props in any of our locations aside from what creates our synergy for our artists. And so that would be our rings and S.dot's glasses; we did really well in getting shots of these and focusing on them. 

The shots were very successful and we managed to complete all the necessary base tracks that needed to be filmed in different areas. We're really happy so far with everything we have especially the shots of our synergy objects.

Filming in the studio 

We managed to film a few base tracks in the studio but ran out of time and need more base tracks of the artists together and interacting with one another. We plan to get this done early next week.

37.) Reflection on progress

Previously I had set myself the target of:

• Use a wider range of presentational devices
• Try and stay on top of my blogging
• Catch up on blogs that i've missed due to absence

So far I think that I have fulfilled these targets because almost all of my blogs are in an embedded presentational feature , I have been much more consistent with the uploads of my blogs and i have managed to catch up on the blogs that I had missed.

My new targets are:

• Develop editing skills 
• be more organised with the uploads of my blogs in terms of order

37 - Reflection on progress

I believe at the  moment, i am not working as much as i should be or im not putting as much effort into my blog posts as i should be. However , i do believe i have done better as a reflection from the previous feedback i received as i have acted upon that feedback.
2 Things i need to improve:
The Range of ICT used.
The detail and timing of my blogs.

Studio..

34 - Detailed Risk Assessment

Rain Damaging Equipment – Make sure to check the weather before hand and bring an umbrella to protect the equipment from getting wet.

•Loss of equipment- If certain equipment aren't being used , put them away back in its holders and make sure they are in sight.

•Film In areas in which you are allowed to film in , no danger areas such as filming near building sites as it may be dangerous.

Hot lighting : Set up the lighting before plugging it in as you may burn yourself (as i've previously done) and also wait for it to cool down before packing it away.

Stay as a group in case any incidents happen or people from the group man age to get lost.

Planned filming for long weekend (Imaani)

Wednesday 11/11/15 White studio

During our three hour lesson we plan on  filming at least seven base tracks of J and S.Dot performing in front of a blank white background in our college studio.We have looked at other music videos of the same genre from artists (such as Big Tipper) and base tracks in studios is amongst one of the popular locations. As our location is quite plain we have to make sure that our camera work contains a lot of different angles and camera movements to add a lively and fun ethos to the music video.

Sunday 15/11/15 Millenium Bridge

On Sunday we plan on going to the millennium bridge in the evening when it's less busy- this will make filming with the lighting and fig rig much easier as there will be less people around and less people walking into our shots. Our base tracks will be performance based with a few establishing shots of our scenery to set the mood of the music video. We are also going to show the two artists walking around the location to match the miss-en-scene to the lyrics.

Monday 16/11/15 Shoreditch (Gainsborough studios and Shoreditch high street)

The base tracks that we filmed (in the half term) in front of a graffiti wall in Shoreditch need to be re-filmed because we are collectively unhappy with the lighting and lack of variation within the base tracks. Therefore, we are going to go back to our location and shoot a minimum of 3 base tracks per artist. On the same day we aim to go to Gainsborough studios (which is also in Shoreditch) to film a performance base track near the canal and in front of the apartments of S.Dot as well as a few establishing shots. 

Tuesday 17/11/15  spare day 

If it gets too dark to film at Gainsborough studios, we will use this day to get any left over filming done in Shoreditch.

Addition to our locations? (Ellen)..

Today when discussing plans for when we will be filming over our long weekend we decided that we wanted another indoor location for our video. And because of our genre of UK rap we looked at more videos and saw that the use of a white studio was very common but before making it a definite location we'll be testing it this Wednesday.

Examples of videos that use white studios are

Fester Skank Remix:

Lean and Bop (by our original artist):

But because these songs have different themes to ours we want to test it out and make sure it fits in with the overall theme of our video and the lyrics. If it doesn't fit in the footage we get won't be used.

Blogged overview of todays editing

Today , we have reviewed the current footage we have and have seen what we need to improve on. In the lesson we have edited what we have at the moment and have identified some of the base tracks we have at the moment. We have realised that we have loads of Namco world footage but then again this is a good thing as we have loads of footage for the gaps.

Blogging update on filming (Samuel)

So far , the last time we have filmed was at half term. We filmed at Shoreditch as they had nice graffiti paintings which would have a positive effect on our video. However, we realised we only have a small amount of shot types and no close ups of the main artist S.Dot. Therefore , we plan to revisit Shoreditch and get all the missing shots that we need. On the same day ,  we went to London Docklands to film , however it did not go according to plan as on the spot we decided that we dont want to film there no more. The Tuesday after in half term , we went to Namco arcade and filmed many useful shots. This was risky as we visited Namco without asking for permission to film before hand , however our persuasive skills came in handy. We filmed there for around an hour and then we decided we had enough footage. On the same day , we filmed many establishing shots of the London eye and Tower bridge. We traveled to Millennium bridge , planning to film as this was one of our best locations but as we got there , we struggled to film as by passers kept disturbing the filming process and the lights kept shining in their eyes. Therefore we plan to either go there again at a later time e.g 9.30pm or just choose another location.

24 - Digipak ideas

I would like our front cover of the album to be one of the two above images. Firstly , the first image is a close up of the main artist with the synergy of the rings and glasses clearly seen. This would allow the audience to identify the main artist straight away and notice the synergetic items.

The Second image is of the artist and the feature , they are both wearing black clothing which matches our back and white theme. The rings are still seen however the glasses not as much.

I would like the back of my album cover to have the track lists of other songs and close u the main artists back hand with the rings on.

23 - Synergy Incoporation

In terms of synergy with the digipack , advertisment and website(soon to be made). The link between S.Dots glasses and multiple rings will form synergy which will be consistantly used. There will be pictures on the blog of the photoshoot that was taken in lesson of S.Dot and his rings. There will be close ups of his hands doing the prayer pose with the rings showing .

2nd November

As a group , we started filming at Shoreditch during the half term , which was our first base track. On Tuesday , we went to Namco arcade and asked for permission to film in which they granted. Namco was important as our genre is relationship based so we had to film the artists having fun as a 'Couple' or close to a couple. On the same day , we took a bus to millennium bridge ,  as we planned to film another base track there. As we tried to film , passengers repeatedly walked past and it was too busy to film. Therefore we were unable to film and plan to visit the millennium bridge to film again at a later time.  In todays lesson , we plan to review our shots and see what shots we are missing out on ,  we also downloaded our song through camtasia as the song is not on youtube and identified what we need to film next. On Wednesday we plan to film again at shoreditch to get the missing shots , depending on if the weather is as good as it was when we previously filmed.

As you can see the screenshots show some of the things we done in todays lesson. 

Technical run through (Ellen)..

During the holidays we went to our main location Millennium Bridge. We decided we weren't yet ready to fully record what we wanted and figured it was best to have a test run through beforehand.

We took a variety of tests shots practicing how to best angle the lighting and how we would get the best angles of our artists.We experimented different positions for them to be in and the best angles to get the scenery in our shot as well. 

Having done this means when we do come to film in this location we will know exactly what we need to do. Thankfully our artists having learnt the lyrics to our song made this whole process a whole lot easier as it made it easier to get a picture of what we wanted for our video.