Rough Cut feedback

43.) Changes made to music video based on class feedback of our rough cut

Our rough cut feedback:

• The shots on the millennium bridge were quite dark and you couldn't see the artists faces very well so we were told to try and re-film them.
• To edit our green screen base tracks

This was the only constructive criticism that we received which was quite receiving but also a bit disheartening because it (re-filming) was a large task to do. However as a group we did not have time to re shoot the base tracks so we instead cut and only used parts of the base tracks that were efficiently lit. The majority of our feedback was very positive and our class really liked the rough cut so far and was excited to see the end result.

What the class liked:

• Samuel and I's lip-syncing
• the choice of locations
• the colours
• the song 

My feedback of the rough cut was that we needed to get more establishing shots to set a tone of where the music video is set. I then took it upon myself to go to the millennium bridge and shoot some establishing shots in the evening using my Canon 600D camera.

Once I showed my group the shots that I had taken using my camera they really liked them and attempted to incorporate them into the music video. Unfortunately, once put into Premier the shot frames did not match with all the clips that we already had used when using the college camera. To overcome this, we looked back through all the shots that we already had and used the ones that we thought could work (such as the opening shot of the pan of the London Eye).

25/11/15 Dilemmas

Today we filmed during lunch with the spot lights in the studio but without the DIDO lights. This was an issue for us because the previous shots that we filmed came out brighter with less shadows but this time the shadow of the fig rig could be seen on the performers faces when producing close ups. We are now going to film after college on Monday because of this.

43 - 25/11/15 - Rough Cut Feedback (from target audience

When showing what we've currently edited for our video we received feedback from our class and they told us really beneficial things that will help us further develop our video.

However, we do already know that we need to edit our green screen and collect more/better footage of establishing shots. We were told that we would need to include:

• more shots of the ring (close ups and mid shots where it can be seen) - relates back to the synergy between each product
• more close ups of both artists
• to fade into our footage at the beginning

However, they did give us some good feedback about what the audience enjoyed

• nice slow motion edits
• our artists costumes match, well thought out
• nice fitting locations
• the costume of our artists at Millennium Bridge links with the white studio
• the fillers of our artists in the beginning is really well fitting for our songs theme

We'll be getting more footage at the studio today whilst Monique edits what we already have, just so we can stay on top of things.

41 - 25/11/15 - Rough Cut

We hope you enjoy our rough cut!

Group 11

Updating social media

S.Dot's twitter account has been consistently updated. I let the audience know when we are filming, what we are filming and when we are editing with videos and images to match. I have used emojis in some of the tweets to make the text look authentic and informal in order to suit S.Dot's fans, this is because his fans are teenagers and young adults. Based off of the research that i did on YouGov on Skepta's audience one of the most popular gadgets that S.Dot's target audience has is an iphone, therefore they'd be able to recognise the emoji symbols. It was really important that I used synergy on the Twitter account. As you can see in the 'Link' part within S.Dot's bio has been filled with the link to his song 'Potential' on soundcloud in order to promote his music and the release of his upcoming music video.

Here is a video of the editing process that I uploaded onto S.Dots Twitter account.

Monique editing #potential yesterday pic.twitter.com/rA3eisBH8g

— S.Dot (@Sam_Dot1) November 24, 2015

Overview of what is going on in the lesson

Here is the recorded answers of what we are doing and plan to do at the end of the lesson.

Here is the recording of Imaani and Monique editing.

We did not have to change any locations planned as they all came out as we hoped. However , we did choose another location on the spot as we thought it would be a good location for our song choice.

At the moment our rough cut is not finished so we still need to finish it off in work shops , we have a few more things to add on to the rough cut before the deadline.